What Is Lead Finder?

Lead Finder is the part of SocialMedia DMs that builds your prospect list for you. Instead of hunting for accounts to message one by one, you describe the kind of customer you want to reach and Lead Finder returns a set of matching prospects — your Lead Finder Results — ready to drop into a campaign.

How it works

1. Tell Lead Finder who you're after. Describe your ideal customer — the niche, the kind of business, the location, and any other signals that define a good fit.
2. Lead Finder builds your list. It returns a set of matching prospects: your Lead Finder Results.
3. Load them into a campaign. Add your Lead Finder Results to a campaign and your sequence starts reaching out automatically.

The point is to spend your time on conversations, not on manually digging for people to message.

Lead Finder Results

Your Lead Finder Results are the prospects Lead Finder returns for a given search. You can review them before adding them to a campaign, so you're always in control of who your outreach goes to.

Lead Credits

Lead Finder runs on Lead Credits. Building a list of Lead Finder Results uses credits from your balance. Your plan includes a monthly allotment of Lead Credits, and you can top up anytime with a Lead Credit pack if you want to run more outreach in a given month.

Tip: Start with a tightly defined search. A smaller, well-matched list of Lead Finder Results almost always outperforms a large, loosely-targeted one — and it uses your Lead Credits more efficiently.

What to read next

• Getting Started with SocialMedia DMs — see where Lead Finder fits in the full campaign flow.
• Keeping Your Instagram Account Healthy — best practices for the outreach that follows.