---
title: Getting Started with SocialMedia DMs
description: How SocialMedia DMs works and how to launch your first campaign.
---

> **For AI agents:** the complete documentation index is at [llms.txt](/llms.txt). Append `.md` to any page URL for its markdown version.

# Getting Started with SocialMedia DMs

SocialMedia DMs turns Instagram conversations into customers. Instead of sending one-off messages by hand, you run structured outreach campaigns that find the right people, start real conversations, and surface every reply — so warm leads never go cold.

Here's the whole picture in a minute, then a step-by-step for your first campaign.

## How it works

1. **Lead Finder** builds a list of prospects that match your ideal customer. These become your Lead Finder Results.
2. **Campaign templates** give you message sequences built for your type of business, so you're never starting from a blank page.
3. **Sequences run automatically** — openers go out, follow-ups are spaced sensibly, and the system watches for replies.
4. **Your replies dashboard** flags every response, so you can step in and take the conversation forward.

The goal is simple: real conversations that turn into customers — not spray-and-pray messaging.

## Launch your first campaign

Most people get their first campaign live in about 10 minutes.

1. **Pick a campaign template.** Choose the one that matches who you're trying to reach. Each template comes with opener sequences already written for that type of prospect.
2. **Let Lead Finder build your list.** Tell Lead Finder who your ideal customer is, and it returns a set of matching prospects — your Lead Finder Results.
3. **Review your sequence.** The template's sequence runs automatically once prospects are added. Edit any message or adjust timing, or keep the defaults. We recommend launching with the defaults for your first run.
4. **Launch.** Turn the campaign on. SocialMedia DMs sends the openers, paces the follow-ups, and watches for replies.
5. **Handle the conversations that land.** When a prospect replies, it's flagged in your replies dashboard. That's your cue to step in and move the conversation forward.

> **Tip:** Start with one campaign and one template before scaling up. It's the fastest way to see how the flow works on your own audience.

## What to read next

- **Keeping Your Instagram Account Healthy** — the best practices that keep your outreach safe and effective.
- **What Is Lead Finder?** — how prospect sourcing works and what Lead Credits are.