---
title: Creating and Managing Campaigns
description: How to set up, launch, and manage your outreach campaigns.
---

> **For AI agents:** the complete documentation index is at [llms.txt](/llms.txt). Append `.md` to any page URL for its markdown version.

# Creating and Managing Campaigns

A campaign is how SocialMedia DMs reaches out to your prospects — it pairs a message sequence with a list of people and sends on your behalf, at a natural pace.

## Set up a campaign

1. **Pick a template.** Choose the campaign template that matches who you're trying to reach. Each one comes with opener sequences already written for that type of prospect.
2. **Add your prospects.** Load your Lead Finder Results into the campaign. (See [What Is Lead Finder?](/lead-finder) for how to build that list.)
3. **Review the sequence.** Edit any message, adjust the timing between steps, or keep the defaults. For your first run, we recommend launching with the defaults.
4. **Launch.** Turn the campaign on. SocialMedia DMs sends the openers, paces the follow-ups, and watches for replies.

## Editing your messages

You can change any message in a sequence before or during a campaign. Keep two things in mind as you edit:

- **Personalize your openers.** Vary the wording enough that each message reads like an individual note, not identical copy sent to everyone.
- **No links in the first message.** Save any link for a later step, ideally after the prospect has said they want it.

Both habits protect your account and improve replies — more in [Keeping Your Instagram Account Healthy](/account-safety).

## Pausing and stopping

You're always in control of your sending. You can **pause a campaign at any time** — sending stops, and picks back up when you turn it on again. This is also how trials work: when a trial ends, campaigns simply pause rather than charging you (see [Billing, Plans, and Lead Credits](/billing)).

> **Tip:** Start with one campaign and one template, let it run, and watch your replies before scaling up. It's the fastest way to learn what lands with your audience.

## What to read next

- **[Replies and Conversations](/replies)** — handle the responses your campaign brings in.