---
title: Billing, Plans, and Lead Credits
description: How trials, plans, and Lead Credits work in SocialMedia DMs.
---

> **For AI agents:** the complete documentation index is at [llms.txt](/llms.txt). Append `.md` to any page URL for its markdown version.

# Billing, Plans, and Lead Credits

This page covers how your trial, plan, and Lead Credits work so there are no surprises.

## Your trial

Your trial **never auto-charges**. When it ends, your campaigns simply **pause** until you choose a plan — you won't be billed unexpectedly, and nothing is charged to your card without you deciding to continue. Any work you've set up stays in place, ready to pick back up when you're on a plan.

## Plans

SocialMedia DMs offers **Pro**, **Scale**, and **Enterprise** plans, each built for a different stage of outreach. You can move up a plan as your sending grows.

## Lead Credits

Lead Finder runs on **Lead Credits** — one credit per prospect returned in your Lead Finder Results. Your plan comes with a **one-time allocation** of Lead Credits (not a monthly refill), and you can add more anytime with **Lead Credit Packs**. Credits never expire.

See [How Lead Credits Work](/lead-credits) for the full details, including how to top up and what happens when you run out.

## Managing your subscription

You can review and change your plan, and buy Lead Credit Packs, from **Billing & Credits** in your dashboard.

> **Note:** Your roadmap and pricing details live on the main SocialMedia DMs site. This page focuses on how billing behaves so you always know what to expect.